Last night my husband and I were sitting around trying to decide what to do when he asked if I wanted to do one of my infamous “drugstore crawls.” This is when I pop into one or more local drugstores to see what new releases and collections they have out. I didn’t have anything specific in mind like I usually do, but figured there had to be some new products out. I stumbled upon these brand new City Color Eyeshadow Palettes in my Rite Aid. City Color products are scattered throughout my Rite Aid and they are typically priced very reasonably, almost like Wet n Wild products are. However, these palettes look way more “mainstream” than usual, and I can tell that City Color is stepping their game up. There were three palettes available: nudes, smokey, and the one in the post, “Multi-Flash.” I was so excited to dip my fingers into this palette today and swatch it finally because I was really curious about the quality of these palettes. To see more photographs and my thoughts,
City Color Eyeshadow Palettes come in a hologram packaging where the eyes on the front open and close when you move the palette back and forth. It’s definitely really eye-catching and fun, and it was originally what caught my eye. All City Color Cosmetics are cruelty-free and vegan, which is also nice to know considering they are a lesser known brand.
Each palette has a different hologram effect on the front. The eyeshadow on the front of the model eyes changes according to what eyeshadow palette you’re looking at. The nude/neutral palette has all browns and neutral shades on, and the smokey palette has…you guessed it, a smokey eye hologram. I went with Multi-Flash because I already have plenty of neutral and smokey eyeshadow palettes and I wanted something different.
The first five shades are all light and bright shades. Every shade in this group performed well with the exception of the yellow shade which was a little bit powdery and not as pigmented.
The next five shades are all smokey colors and they are gorgeous. All of these shades were very pigmented and none of them were overly powdery.
Overall: I really like that City Color is expanding their line and attempting to appeal to the masses with more “mainstream” products. These palettes seem to be of good quality, and being that I only paid $2.99 or $3.99 for this entire palette, I’d say that it’s an overall great value. If you find that your beauty budget is tight, you’re a beauty beginner, or you just simply want a variety of eyeshadow shades without breaking the bank, these new palettes are a good option for you. I hope to see more new releases from City Color in the future!
[ALL PHOTOGRAPHY ON THIS SITE IS TAKEN BY REBECCA KAZIMIR. NO PHOTOGRAPHS ARE TO BE REPRODUCED WITHOUT WRITTEN PERMISSION.]

Hi BeautyGala, this is Jenny from CityColor, thank you for your sharing, I’m so glad you like our product! we now just created a Facebook Fan page, please follow us in Facebook:)
Thank you so much Jenny! Look forward to more products.
I purchased the city color (dark room) eye shadow during christmas this year and I fell in love with it. Now my daughters are trying to take it from me. I went back to Rite Aide and they were out. I need more otherwise I think it may magically disappear. Can you help me locate where I can order more. We especially like the dark brown brass looking shade four colors from the left.