Last week, I was given the opportunity to promote TOMS for Target in a really special, fun way. It was definitely one of the most clever campaigns I have worked on so far, and I had so much fun with this “Together Sweater.” I got everyone to get in and snuggle with me, even my dogs! The sweater is made up of really soft but thick material and despite having two head openings in it, you’ll still catch me wearing it to keep warm around the house. TOMS for Target is all about giving back, one-for-one. Like TOMS “one-for-one” model, with each gift purchased by Target shoppers, a gift will be made to a person in need. Donations will include one of the following: one blanket via American Red Cross, one week of meals via Feeding America, or one pair of shoes via TOMS.
I thought it was incredibly brilliant to bring the TOMS brand to a store where everyone can have access to their products, because not only do people love the TOMS brand, but their one-for-one model being super accessible in Target means that a lot of people who are in need will be getting their wishes met this year. Of course I headed out the day it launched in stores, November 16th, 2014. I wanted to check out the display, see the products in person, and also purchase a few things to help give back. Here is what I picked up:
1. TOMS for Target Reusable Tote Bag in “Arrow” – This bag is actually incredibly durable and has a thick material to it. You can use it for grocery shopping or regular shopping as a reusable bag, but you can also use this as an everyday handbag. It’s really bohemian and I love the arrow print on the front. The coolest part about this bag though is how the entire bag folds into the small compartment you see in the second picture. Inside of the bag, this pouch has a quote that says “Go Somewhere New.” You simply fold the entire bag into this pocket and you’ve got an ultra-lightweight and compact reusable bag! It’s innovate and cute at the same time.
2. TOMS for Target Men’s Logo Hoodie – My husband and I are actually sharing this item and I love that it’s longer in length and a bit large on me. I like hoodies that are longer and have more material to them, rather than being super form-fitting. This one is super soft and warm, and the hood makes it perfect for rainy days. It’s also nice that hubby and I can fight over who gets to wear it out!
3. TOMS for Target Women’s Ruana Poncho in Grey – I love, love, love this item. It was my absolute favorite of the entire collection and it was completely sold out in stores and online. I had this feeling about a certain Target downtown, and sure enough, when I walked in I saw one last poncho sitting there. It was definitely destiny for me to have this poncho. It’s both warm and soft, yet lightweight. It’s perfect for those “in between” weather days when it’s not super warm but not freezing. It allows you to move your arms and be active, say, running errands, and it’s also easily removable. It’s just a really gorgeous, timeless, classic piece that I adore.
What items did you pick up from the TOMS for Target launch? Don’t forget that if you can’t get to a Target store, you can shop online where shipping is free all during the holiday’s!
TOMS for Target: One-for-One. For All. Starting November 16th, for every Target+Toms limited edition gift you buy, we’re (Target) giving shoes, a blanket or meals to those in need. #TomsForTarget
Disclosure: Compensation was provided by Target via Mode Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Target.