There are many cosmetics brands being sold at Target stores nationwide now, including all the usual major cosmetic brands, and some exclusive brands such as Sonia Kashuk. Pixi Cosmetics, founded by makeup artist Petra Strand, was founded in Soho, London, where there continues to be Pixi boutiques today. As someone who has always been curious about this brand, but not sure about the quality of the products, I decided to pick up a Pixi Eye Beauty Kit, in “Blue Energy” because it was on clearance. Inside, you will see photographs, swatches, and a review of what I thought about this brand and product, so

First things first, the packaging. Pixi’s Eye Beauty Kit comes in a light green, plastic palette, that is extremely thin. For those of you who love small, thin, tote-able palettes, you will be pleased. The packaging feels a little generic to me, without anything that makes it really special, and nothing stands out on it. The plastic packaging might be a turnoff for some, especially since Pixi’s prices tend to be in the high-end range (this palette typically costs $28). I rate packaging fairly significantly, because for me, it is part of the “experience” when you purchase, own, and use cosmetics. To me, this packaging felt plain, and a bit childish for the typical high-end price tag.

Blue Energy is a palette consisting of eight eyeshadow shades: black, bright blue, vintage pink, dusty white, deep lilac, slate gray, mauve gray, and oyster pink. Each palette also comes with a duo eye brush, one for lining, and one for shadow application. Each of these eyeshadows contains Vitamin E and aloe leaf extract, for soothing, anti-aging, and healing processes.

The darker side of shades from this palette applied wonderfully. And, look at that gorgeous bright blue!  Some of the shades were not as soft and rich as the others, mainly the matte black and the matte deep lilac. They applied somewhat chalky, and needed to be layered on for a pigmented effect. The bright blue and the charcoal gray were very soft to the touch and applied well with very little product. Both colors are gorgeous, and the bright blue really caught my eye.

The lighter shades in this palette were sheer, and lacked good pigmentation. I was trying to decide while using this palette whether or not that was intentional – that the lighter shades were meant to be sheer, and apply lightly for a more natural, neutral look. However, I’ve decided that you can have sheer, neutral shades, and still have soft, rich color. The pink shade, and the bottom shimmering white shade applied well, but the rest were chalky, sheer, and disappointing. Overall, the entire light side of this palette was a bust in my opinion.

The eight shades in this palette can obviously be mixed and matched, meaning you don’t have to stick with just one side…light or dark. Beware of the lack of pigmentation on the lighter shades, though. If you’re like me, you’ll be applying and patting them down several times to see color payoff. Overall, since only a portion of the shades in this palette appealed to me in terms of formula and pigmentation, I would probably not purchase a Pixi Eye Beauty Kit again. Though I purchased this palette for only $7 on clearance, I probably would not repurchase again…even at clearance cost. I’d be open to trying other color palettes and products from Pixi Beauty, but with their high-end price tag, it is simply not conducive to “testing.”

Pixi Eye Beauty Kits come in thirteen varying palettes, from nude to bright, and are available at Target stores nationwide for $28 each. You can also browse the Pixi Beauty Website online.

Have you used Pixi Beauty products before? What were your thoughts?

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[ALL PHOTOGRAPHY ON THIS SITE IS TAKEN BY REBECCA KAZIMIR. NO PHOTOGRAPHS ARE TO BE REPRODUCED WITHOUT WRITTEN PERMISSION.]