Last night I found these brand new Wet n Wild Color Up! MegaVolume Mascara’s at my local drugstore. They were buy one, get one 50% off, so I picked up two: Retro Pink and Cashmere Plum. I was pretty excited because Wet n Wild is known for being an incredible drugstore brand with really pigmented, high-voltage products for an inexpensive price. So did these live up to my expectations? Check out my review inside!
No, no, and no. I wish I could tell you that these are awesomely pigmented and made my lashes look bright and full of color but they were a total mess from top to bottom. Let me explain…
Retro Pink is a gorgeous pastel pink shade, reminiscent of the 50’s skirts with poodles on them. The formula is absolutely baffling to me. It’s not like any mascara I’ve ever used before and comes off more like a hair mascara or a mousse. The product is thick and yet runny at the same time and has almost a “whipped” look to it, like the icing on a cake. This translates to a total mess on your actual eyelashes.
The product just didn’t want to coat my lashes, and it ended up everywhere except lashes. The product that did end up on my lashes was clumpy and mousse-like, and very easily smudge-able and runny. This actually made me look like I had some kind of infectious eye disease. No thanks.
Cashmere Plum is a bright violet purple, which is my favorite color in the entire world. I thought maybe this one would work better, but it has the exact same baffling, mysterious icing-like formula and didn’t coat my lashes.
It ended up all over my eyelid and beneath my lash-line, and you really couldn’t tell I was wearing any mascara at all. That is the problem with this mascara, as well. Not only do they not put down color like they claim, but they don’t add any type of volume or length to your lashes at all, so you may as well just not even use mascara. The entire formula was a mystery to me.
I applied the product to the back of my hand so you can see just how strange the formulation is. It almost looks like icing or colored whipped cream. Even getting the product to smear on the back of my hand was a challenge because of the way it sat on the mascara applicator. Overall, considering I have high expectations for Wet n Wild products, I was extremely disappointed and completely baffled by the awful and bizarre formulation of these colored mascaras. I went ahead with this review to show that everyone, even me, comes across beauty hits and misses. These are a HUGE miss, and I do not recommend them to anyone.
The Wet n Wild Color Up! MegaVolume Mascara is available at drugstores nationwide. I saw a couple of other colors, including a blue and a green, as well. I wouldn’t recommend even giving these a shot. I absolutely hate to waste anything, whether it’s food or product, and these are going straight in the garbage.
[ALL PHOTOGRAPHY ON THIS SITE IS TAKEN BY REBECCA KAZIMIR. NO PHOTOGRAPHS ARE TO BE REPRODUCED WITHOUT WRITTEN PERMISSION.]