Long-wearing lip color is all the rage right now in cosmetics innovations, and why shouldn’t they be? Modern day, we have busier lives than ever, doing numerous things throughout the day that inevitably wipes off and smears our lip color such as eating, drinking, and just plain time! L’oreal Infallible Lip Color is one of my favorite long-wearing lipsticks, and the idea behind Covergirl Outlast All-Day Lipcolor is the same: the pigmented part goes on your lips and dries, and a clear balm goes on after to seal in the lip color and moisturize your lips. I put “Sangria,” which is an aptly named berry-wine shade, to the test. Did it live up to L’oreal Infallible Lip Color, or did it fall flat?

Covergirl Outlast All-Day Lipcolor in “Sangria”

Covergirl Outlast All-Day Lipcolor is the “#1 original long-wear lipcolor,” promising sixteen hours of color that stays true in just 2 easy, breezy steps.

Covergirl Outlast All-Day Lipcolor is similar to L’oreal Infallible, in that it contains a 2-step formula for long-lasting wear. Covergirl is the originator of this type of product, so it technically came before L’oreal’s version. The 2-step formula consists of the actual lip color, and a moisturizing top coat balm. First, you sweep the lip color onto your lips, using the doe-foot applicator, like a regular lip gloss. Since the color has a special long-wearing formula, you will need to wait sixty seconds for the color to dry completely, during which your lips will feel sticky. Also, you are advised not to rub or smack your lips together during this time, to prevent feathering and bleeding of the color. Take it from me – when applying this color, you do not want to rub your lips together while the color is drying, or you will end up with uneven color that is, guess what? Long wearing. As long as you apply the lip color evenly and let it dry for that sixty seconds, you will be perfectly fine. Since “Sangria” is such a strong berry-wine shade, I was extra careful with my application. Your lips will feel sticky once the color dries onto your lips, much like L’oreal Infallible does. The formula is meant to feel like this, because it is literally bonding to your lips, so that it will not budge.

Next, to get rid of the sticky feeling, and to seal in the color, you will use the moisturizing top coat. It looks exactly like a clear lip balm, and you simply rub it on top of your lip color. This will add a gorgeous shine and make your lips feel smooth and soft. As with L’oreal Infallible, almost no color rubbed off onto the lip balm after sixty seconds of drying, which is miraculous. Take a look:

I will say that you need to be extremely careful when applying this lip color, especially if you are using any of the stronger shades, like the red’s, brown’s, and plum’s. It is very easy to end up outside your natural lip line, or apply this unevenly, especially if you rub your lips together before it is dry. In this case, another coat will be necessary, or you will need to fix up around your natural lip line before it dries in a hurry. Once this stuff is dry, it is on. I kissed my hand after applying the 2nd step, and this was my result:

With that said, this lip color does a fantastic job of staying put. “Sangria” is a gorgeous berry-wine shade that works on a variety of skin tones from fair to dark, and it is a great option for fall and winter. I can see myself wearing “Sangria” when the holidays approach, because it is the perfect shade for the occasion, and it does not budge.

Now let us get down to business: removing Covergirl Outlast All-Day Lipcolor. All was well until I took to removing this at the end of my day. Quite frankly, I felt like I had permanently tattooed this color onto my lips! I used makeup remover, as suggested on the packaging, and it barely came off. I tried petroleum jelly as the package suggested, and it didn’t come off. Finally, I used makeup remover pads, and I scrubbed at my lips. The formula came off in tiny flakes, and it took a lot of scrubbing, a lot of makeup remover pads, and a lot of tiny flakes before this color completely came off my lips. I did not have this problem with L’oreal Infallible, and I was admittedly turned off a little bit by how difficult removing it was. The clumps and flakes that this formula came off in was strange to me, and my lips were red and irritated from scrubbing them so aggressively.

Bottom Line: If you’re willing to go through a little extra effort and work to remove this long-wearing lip color, Covergirl All-Day Lipcolor is a great option for you. If you’d prefer long-wearing lip color that also removes easily, stick with L’oreal Infallible.

Covergirl Outlast All-Day Lipcolor is available in forty-one varying shades, and retails for $8.99 at drugstores nationwide. You can browse the Covergirl website to get color-matched, and view the varying shades.

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[ALL PHOTOGRAPHY ON THIS SITE IS TAKEN BY REBECCA KAZIMIR. NO PHOTOGRAPHS ARE TO BE REPRODUCED WITHOUT WRITTEN PERMISSION.]