This Spring, Sephora introduces an exclusive, limited edition cosmetic collection inspired by the upcoming motion picture Divergent from Summit Entertainment, a LIONSGATE® (NYSE: LGF) company, opening nationwide on March 21, 2014. From a stunning Divergent Limited Edition Multi-Piece Collector’s Kit, to a Divergent Limited Edition 7-Piece Nail Art Kit, all inspired by the iconography and characters in the film.
Sephora’s limited edition Divergent Collection is housed in distinctive packaging adorned with imagery inspired by the film and its characters, and each product has been specially formulated to bring out your most adventurous side, including never-been-seen-before transforming special effects for eyes and nails. The Divergent Collection includes three unique pieces exclusive to Sephora to discover:
1. Divergent Limited Edition Multi-Piece Collector’s Palette ($32.50):
Portable but impactful, this limited edition palette contains three High Pigment Eye Shadows in versatile neutral shades: Candor Lace, Luminous Taupe, Envious Chocolate, one Long Wear Blush in Rosy Horizon, one Matte Bronzer in Compassionate Copper, and a High Shine Lip Gloss in Artistic Mauve.
2. Divergent Limited Edition 7-Piece Nail Art Kit ($27.50):
This 7-piece set includes five Long-Wear Nail Lacquers, one High-Gloss Transforming Nail Lacquer and six Nail Water-Transfer Tattoos so you can proudly signal your Divergent allegiance on tips and toes. Create endless nail art looks by layering the unique High-Gloss Transforming Nail Lacquer over any shade to create an opalescent, shimmering finish, and then add one of the exclusive, easy-to-use Nail Water-Transfer Tattoos. Just cut the paper to any shape or size desired, add water, hold onto nail, and peel back for flawless application.
3. Divergent Limited Edition Multi-Piece Collector’s Kit ($59.50):
With three limited edition eye shadow palettes, a cheek palette, and four lip glosses inspired by the traits of each Divergent faction, and a double-ended application brush, this multi-piece kit includes everything to define your inner self. For inspiration, three “Get-the-Look” cards are included and provide tips for creating different Divergent looks.
Each of the three Eye Shadow Palettes contains four coordinating High Pigment Eye Shadows plus one High Gloss Transforming Eye Shadow to draw immediate attention to the eyes. The transformer shades impart a diamond illusion, shimmery, mirror-like reflection that is transparent when applied dry, and translucent when applied wet, showcasing fluid, twinkling particles that look like they are suspended in air. What’s more, you can mix and match the High Gloss Transforming Eye Shadows to give you a unique look every time by breaking apart the palette and swapping with another. Along with these 12 stunning shadows, the kit includes a Cheek Palette with two Long-Wear Blushes, Shimmering Bronzer and Radiant Glow Illuminator, four High Shine Lip Glosses and a Double-Ended Eye & Cheek Brush for flawless application.
The Divergent Limited Edition Cosmetics Collection will be available at free-standing Sephora stores, Sephora inside JCPenney and Sephora.com beginning March 2014, for a limited time.