Flower Beauty, Drew Barrymore’s new makeup line, has been incredibly successful thus far, and I really love everything I’ve tried so far from the collection. Today I’ve got the Zoom-In Ultimate Mascara, and it’s pretty neat because you use the cap of the packaging to twist the mascara wand for the effect you want. I’ve got Before/After shots using the mascara inside, as well as my thoughts,
[This review features press sample(s) sent for consideration.]
The Zoom-In Ultimate Mascara is unique in that you twist the cap of the mascara brush to change the mascara spoolie. If you look above, you can see that the mascara applicator looks different in the pictures. In one, the wand is straight and in the picture directly above these words, the wand is twisted and curved. You can change the brush by twisting the cap, and each change in shape will result in a change in your lashes. Depending on how the wand looks, you will get a different volume and length effect. I like it because it’s a multi-tasking product that can give you a different effect without the added bulk of a whole other mascara in your makeup bag.
You can see above that the mascara did a fantastic job of curling my lashes, while also making them darker and thicker. I need all the help I can get with my eyelashes, and this mascara did a fine job without making them look clumpy or spider-like.
Overall: I was impressed with this mascara. It has “D-panthenol” which helps to smooth lashes and stimulate growth, and I will say that I have noticed my lashes looking longer and they are definitely not falling out as much when I remove my makeup. I like that you can twist the cap of the packaging to change the wand shape, which changes how the mascara affects your lashes. The mascara didn’t run down my eyes, and it was definitely a gentle formula, in that it didn’t irritate my eyes. This is a great mascara choice for when you’re traveling or on-the-go because you can go from subtle to dramatic, just by twisting the cap of the mascara and changing the applicator wand.
Flower Beauty Zoom-In Ultimate Mascara is sold at Walmart stores nationwide exclusively, and retails for $7.98 USD. You can also browse and purchase this mascara online from Walmart’s website. I’m a really big personal fan of the Flower Beauty makeup line, and I use them on a regular basis. It’s definitely worth checking out their display in a Walmart near you.
[ALL PHOTOGRAPHY ON THIS SITE IS TAKEN BY REBECCA KAZIMIR. NO PHOTOGRAPHS ARE TO BE REPRODUCED WITHOUT WRITTEN PERMISSION.]
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