October 27, 2011
OPI announces the launch of six new limited edition shades inspired by hip hop sensation Nicki Minaj, including a purple Shatter! inspired by Minaj’s unique style, love of bright colors, and her debut album Pink Friday, the Nicki Minaj by OPI promotion will feature an array of bold hues, from neon lime green to pink.
“OPI is so excited to work with Nicki in releasing these six new nail lacquers,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Nicki has taken the hip hop world by storm, but her music is only part of the equation. She’s also become a fashion inspiration, noted for her daring costumes and hair color both on and off the stage.”
There is no denying that Nicki Minaj is colorful, edgy, bright, and fun to watch, so these nail lacquers are sure to be a hot seller. Nicki Minaj’s “Pink Friday” lipstick by MAC sold out in just minutes when it was released last year from Thanksgiving to Christmas, so expect these to go quickly as well. I always enjoy seeing what Nicki Minaj is going to do next, from hair to makeup to fashion, because I view it as a work of art. To see photographs of this upcoming collection, read more…
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